Kelly Weimert

Storyteller, Blogger, Copywriter

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    RESUME

     

    Creative crafter of polished prose, compelling copy, and salable storytelling

    Who I am
    Work​
    experience​
    Freelance Writer/Editor

     

    • Create content and copy via a multitude of digital platforms including blogs, news, social media, white papers, e-newsletters, press releases, and company websites.

    • Ghostwrite—including all background research and full content—for various prominent publications including the Huffington Post’s Fast Company blog.

    • Research and develop breaking news stories, feature articles, and infotainment pieces.

    • Continual demonstration of an obsession with correct grammar and written articulation that might be considered pathological to some.

     

    Dotdash (formerly About.com), Content Manager

     

    • Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices

    • Shape editorial strategy to increase audience and drive user engagement

    • Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.

    • Create and maintain ongoing editorial calendar

    ​

    Primal 7, Content Marketing Manager

     

    • Create, manage, and measure email drip campaigns

    • Generate shareable, value-driven content for blog using SEO best practices

    • Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords

    • Analyze competitors to identify strengths and areas for improvement

    • Work with CEO to identify target demographic and cater content accordingly

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    Founder/Owner of EveryBitFit, LLC

     

    • Independently developed business from startup, generating 6-figure sales and 150-account customer base within 9 months.

    • Designed and directed marketing strategies, promoting visibility and client acquisition to business capacity.

    • Hired, trained, and supervised personal fitness trainers, providing guidance on customer relations, technique, networking, and rapport.

    • Established streamlined systems, technologies, and processes to maximize efficiency and productivity.

     

     

    Social Worker, Urban Pathways

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    • Recognized by the medical director of Department of Homeless Services for accomplishment in placing long-term homeless couple into permanent housing after 20+ years.

    • Developed and practiced outreach activities to assist chronically homeless clients living with severe mental illnesses and substance abuse disorders in finding permanent housing.

    • Conducted psychosocial assessments to determine client need based on issues regarding mental health, substance use, disability, and daily functioning.

    • Liaised with social service agencies on behalf of clients to obtain need fulfillment, such as entitlements, housing, and medical care.

    Who I've written for

    Apartment Therapy

    Hunker

    The Spruce

    Tony Robbins

    Joybird

    Kinkly

    Healthline

    Health.com

    Brit + Co

    TexasLiving

    Primal 7

    Fitt.co

     

    Types of writing I do

    Copywriting

    Blogging

    Feature articles

    Social media marketing

    SEO 

    Technical 

    News

    Ghostwriting

    Editing

    Proofreading

    My mad tech skillz

    HTML/CSS

    SPSS

    Photoshop

    Illustrator

    InDesign

    Microsoft Suite

    CMS

    MailChimp

    Salesforce

    Buffer

    HootSuite

    Google Analytics

    Education
    University of Michigan, MSW​

    Social Policy and Evaluation, Summa cum Laude​

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    kelly.weimert@gmail.com