RESUME

 

Creative crafter of polished prose, compelling copy, and salable storytelling

Who I am
Work​
experience​
Freelance Writer/Editor

 

  • Write content and copy for company blogs, social media platforms, white papers, e-newsletters, press releases, and websites

  • Developmentally edit, line edit, and copyedit manuscripts, academic literature, educational content, and websites

  • Research and develop breaking news stories, feature articles, and infotainment pieces.

  • Continually demonstrate an obsession with correct grammar and punctuation that might be considered pathological to some.

 

Dotdash (formerly About.com), Content Manager

 

  • Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices

  • Shape editorial strategy to increase audience and drive user engagement

  • Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.

  • Create and maintain ongoing editorial calendar

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Primal 7, Content Marketing Manager

 

  • Create, manage, and measure email drip campaigns

  • Generate shareable, value-driven content for blog using SEO best practices

  • Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords

  • Analyze competitors to identify strengths and areas for improvement

  • Work with CEO to identify target demographic and cater content accordingly

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Founder/Owner of EveryBitFit, LLC

 

  • Independently developed business from startup, generating 6-figure sales and 150-account customer base within 9 months.

  • Designed and directed marketing strategies, promoting visibility and client acquisition to business capacity.

  • Hired, trained, and supervised personal fitness trainers, providing guidance on customer relations, technique, networking, and rapport.

  • Established streamlined systems, technologies, and processes to maximize efficiency and productivity.

 

 

Social Worker, Urban Pathways

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  • Recognized by the medical director of Department of Homeless Services for accomplishment in placing long-term homeless couple into permanent housing after 20+ years.

  • Developed and practiced outreach activities to assist chronically homeless clients living with severe mental illnesses and substance abuse disorders in finding permanent housing.

  • Conducted psychosocial assessments to determine client need based on issues regarding mental health, substance use, disability, and daily functioning.

  • Liaised with social service agencies on behalf of clients to obtain need fulfillment, such as entitlements, housing, and medical care.

Education
University of Michigan, Master's Degree

Social Policy and Evaluation, Summa cum Laude​

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Writing & Editing Experience

Copywriting, corporate blogging, brand blogging, creative content, newsletters, white papers, social media marketing, ghostwriting, feature articles, developmental editing, line editing, and copy editing

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Publications I've Written For

Apartment Therapy

Brit + Co

CFN Media

Dotdash

HelloGiggles

Huffington Post

Hunker

Fitness Goals

Fitt.co 

Healthline

Kinkly

Kitchn

The Spruce

TexasLiving Magazine

UCURIO

Brands I've Written For

Amazon

Ethos3

Ignite

HigherEducation

Joybird

Nook

Nyde

Primal 7

Red Ventures

StickyFolios

ThinkMojo

Tony Robbins

Total Woman Gym

My tech skills

HTML/CSS

SPSS

SEO

Photoshop

Illustrator

InDesign

Microsoft Suite

CMS

MailChimp

Salesforce

Buffer

HootSuite

Google Analytics