Creative crafter of polished prose, compelling copy, and salable storytelling
Who I am
Write content and copy for company blogs, social media platforms, white papers, e-newsletters, press releases, and websites
Developmentally edit, line edit, and copyedit manuscripts, academic literature, educational content, and websites
Research and develop breaking news stories, feature articles, and infotainment pieces.
Continually demonstrate an obsession with correct grammar and punctuation that might be considered pathological to some.
Dotdash (formerly About.com), Content Manager
Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices
Shape editorial strategy to increase audience and drive user engagement
Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.
Create and maintain ongoing editorial calendar
Primal 7, Content Marketing Manager
Create, manage, and measure email drip campaigns
Generate shareable, value-driven content for blog using SEO best practices
Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords
Analyze competitors to identify strengths and areas for improvement
Work with CEO to identify target demographic and cater content accordingly
Founder/Owner of EveryBitFit, LLC
Independently developed business from startup, generating 6-figure sales and 150-account customer base within 9 months.
Designed and directed marketing strategies, promoting visibility and client acquisition to business capacity.
Hired, trained, and supervised personal fitness trainers, providing guidance on customer relations, technique, networking, and rapport.
Established streamlined systems, technologies, and processes to maximize efficiency and productivity.
Social Worker, Urban Pathways
Recognized by the medical director of Department of Homeless Services for accomplishment in placing long-term homeless couple into permanent housing after 20+ years.
Developed and practiced outreach activities to assist chronically homeless clients living with severe mental illnesses and substance abuse disorders in finding permanent housing.
Conducted psychosocial assessments to determine client need based on issues regarding mental health, substance use, disability, and daily functioning.
Liaised with social service agencies on behalf of clients to obtain need fulfillment, such as entitlements, housing, and medical care.
University of Michigan, Master's Degree
Social Policy and Evaluation, Summa cum Laude
Writing & Editing Experience
Copywriting, corporate blogging, brand blogging, creative content, newsletters, white papers, social media marketing, ghostwriting, feature articles, developmental editing, line editing, and copy editing
Publications I've Written For
Brit + Co
Brands I've Written For
Total Woman Gym
My tech skills