Creative crafter of polished prose, compelling copy, and salable storytelling
Who I am
Create content and copy via a multitude of digital platforms including blogs, news, social media, white papers, e-newsletters, press releases, and company websites.
Ghostwrite—including all background research and full content—for various prominent publications including the Huffington Post’s Fast Company blog.
Research and develop breaking news stories, feature articles, and infotainment pieces.
Continual demonstration of an obsession with correct grammar and written articulation that might be considered pathological to some.
Dotdash (formerly About.com), Content Manager
Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices
Shape editorial strategy to increase audience and drive user engagement
Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.
Create and maintain ongoing editorial calendar
Primal 7, Content Marketing Manager
Create, manage, and measure email drip campaigns
Generate shareable, value-driven content for blog using SEO best practices
Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords
Analyze competitors to identify strengths and areas for improvement
Work with CEO to identify target demographic and cater content accordingly
Founder/Owner of EveryBitFit, LLC
Independently developed business from startup, generating 6-figure sales and 150-account customer base within 9 months.
Designed and directed marketing strategies, promoting visibility and client acquisition to business capacity.
Hired, trained, and supervised personal fitness trainers, providing guidance on customer relations, technique, networking, and rapport.
Established streamlined systems, technologies, and processes to maximize efficiency and productivity.
Social Worker, Urban Pathways
Recognized by the medical director of Department of Homeless Services for accomplishment in placing long-term homeless couple into permanent housing after 20+ years.
Developed and practiced outreach activities to assist chronically homeless clients living with severe mental illnesses and substance abuse disorders in finding permanent housing.
Conducted psychosocial assessments to determine client need based on issues regarding mental health, substance use, disability, and daily functioning.
Liaised with social service agencies on behalf of clients to obtain need fulfillment, such as entitlements, housing, and medical care.
Who I've written for
Brit + Co
Types of writing I do
Social media marketing
My mad tech skillz
University of Michigan, MSW
Social Policy and Evaluation, Summa cum Laude