Coil, Brand Writer

​

• Oversee brand voice, tone, and copy 

• Write and edit  UX copy across multiple apps

• Participate in UX interviews to gain insight into users and create messaging to  meet their needs

• Oversee  content strategy; manage and execute editorial calendar

• Manage and edit the work of freelance writers

• Write and edit thought leadership posts on finance and technology

• Draft and oversee email marketing campaigns

• Translate complex finance, development, and technology topics for a lay audience

• Collaborate with product, design, and engineering on all copy needs

​

Robin Games, Feature Editor / Content Designer

​

• Develop feature stories, including choosing imagery and writing content, for mobile design game

• Develop voice and tone across game and marketing communications

• Write game and marketing copy

• Create and manage editorial calendar to position features in an exciting and compelling way

• Develop and streamline process to share content strategy and goals with live ops and merchandising team

• Oversee strategic release of game content

• Generate new feature ideas to play out in game; pitch brands to participate in those features

• Work with brand and influencer partners to create game narratives

​

Freelance Writer/Editor

 

• Write content and copy for company blogs, social media platforms, white papers, e-newsletters, press releases, and websites

• Developmentally edit, line edit, and copyedit manuscripts, academic literature, educational content, and websites

• Research and develop breaking news stories, feature articles, and infotainment pieces.

• Continually demonstrate an obsession with correct grammar and punctuation that might be considered pathological to some.

 

MyDomaine, Content Manager

 

• Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices

• Shape editorial strategy to increase audience and drive user engagement

• Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.

• Create and maintain ongoing editorial calendar

​

Primal 7, Content Marketing Manager

 

• Create, manage, and measure email drip campaigns

• Generate shareable, value-driven content for blog using SEO best practices

• Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords

• Analyze competitors to identify strengths and areas for improvement

• Work with CEO to identify target demographic and cater content accordingly

​

Apartment Therapy, Content Manager

 

• Manage stable of freelance writers, fielding pitches and editing assignments. 

• Oversee e-commerce editorial calendar

• Analyze competitors to identify strengths and areas for improvement

• Develop e-commerce editorial standards and voice

​

​

 

 

​