RESUME

 

Creative crafter of polished prose, compelling copy, and salable storytelling

Who I am
Work​
experience​
Robin Games, Content Designer
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  • Develop feature stories, including choosing imagery and writing content, for mobile design game
  • Develop voice and tone across game and marketing communications
  • Write game and marketing copy
  • Create and manage editorial calendar to position features in an exciting and compelling way
  • Develop and streamline process to share content strategy and goals with live ops and merchandising team
  • Oversee strategic release of game content
  • Generate new feature ideas to play out in game; pitch brands to participate in those features
  • Work with brand and influencer partners to create game narratives
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Freelance Writer/Editor

 

  • Write content and copy for company blogs, social media platforms, white papers, e-newsletters, press releases, and websites

  • Developmentally edit, line edit, and copyedit manuscripts, academic literature, educational content, and websites

  • Research and develop breaking news stories, feature articles, and infotainment pieces.

  • Continually demonstrate an obsession with correct grammar and punctuation that might be considered pathological to some.

 

MyDomaine, Content Manager

 

  • Manage stable of freelance writers; maintain and communicate brand voice, editorial standards, and SEO best practices

  • Shape editorial strategy to increase audience and drive user engagement

  • Copy edit, write headlines, source photos, and package content for homepage, channel pages, social media, and daily newsletters sent to list of ~200,000 subscribers.

  • Create and maintain ongoing editorial calendar

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Primal 7, Content Marketing Manager

 

  • Create, manage, and measure email drip campaigns

  • Generate shareable, value-driven content for blog using SEO best practices

  • Measure success of marketing efforts via A/B testing, Google Analytics, and AdWords

  • Analyze competitors to identify strengths and areas for improvement

  • Work with CEO to identify target demographic and cater content accordingly

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Apartment Therapy, Content Manager

 

  • Manage stable of freelance writers, fielding pitches and editing assignments. 

  • Oversee e-commerce editorial calendar

  • Analyze competitors to identify strengths and areas for improvement

  • Develop e-commerce editorial standards and voice

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Writing & Editing Experience

Copywriting, corporate blogging, brand blogging, creative content, newsletters, white papers, social media marketing, ghostwriting, feature articles, developmental editing, line editing, and copy editing

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Publications I've Written For

Apartment Therapy

Brit + Co

CFN Media

Domino

Dotdash

HelloGiggles

Huffington Post

Hunker

Fitness Goals

Fitt.co 

Healthline

Kinkly

Kitchn

The Spruce

TexasLiving Magazine

UCURIO

Brands I've Written For

Amazon

CB2

Chewy

Ethos3

Ignite

Glossier

HigherEducation

Joybird

Nook

Nyde

Primal 7

Red Ventures

StickyFolios

ThinkMojo

Tony Robbins

Total Woman Gym

My tech skills
Education
University of Michigan, Master's Degree

Social Policy and Evaluation, Summa cum Laude​

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HTML/CSS

SPSS

SEO

Photoshop

Illustrator

InDesign

Microsoft Suite

CMS

MailChimp

Salesforce

Buffer

HootSuite

Google Analytics